THE TRAITORS

To promote Season 4 of the most treacherous franchise on TV, The Traitors, we developed captivating social content highlighting the cast in 100+ assets to be promoted across Peacock and talent social channels. In addition to a piece launching the first official @TraitorsUS IG handle, we crafted long-form videos for YouTube, bespoke content, and cutdowns for TikTok, IG, and FB.