THE TRAITORS

To introduce season 4 of the most treacherous franchise on TV, The Traitors, we drove hype for the new cast’s history and connections through 100+ assets to be promoted on Peacock and talent social channels. In addition to an asset that launched the @TraitorUS IG handle, we created long-form videos for YouTube, bespoke social content, and cutdowns for TikTok, IG, and FB.