GAME OF THRONES 15TH ANNIVERSARY

Fifteen years after winter arrived in Westeros, we helped HBO reignite the Game of Thrones fandom with a month-long anniversary campaign across IG, TikTok, YouTube, FB, X, and Threads. We designed assets that tapped into nostalgia, like bringing back the 2011 IG UI and chronological feeds to transport fans back to Sunday appointment viewing—to a tongue-in-cheek binge watching push that asked fans, “got GOT?” Our month of content resulted in 220K new followers, 9.7M engagements, and 90.8M views, proving that the realm is still very much watching.