WARNER BROTHERS INTERACTIVE

In a game where improvisation is king, the deadliest weapon is your imagination. To launch Hitman 2, our campaign took everyday objects and revealed their lethal potential in the hands of a trained assassin.

The campaign extended to the E3 booth where attendees could pick their poison—literally—posing with props like the iconic poisonous blueberry muffin, rubber ducky, and defibrillator paddles.