Save The Drop
LA has a bit of a drought problem. So we started a grassroots campaign to do something about it. Our efforts got the attention of the Mayor, and he asked us to team up to curb LA's water use. We knew it wouldn't be easy. But we never imagined it would be so dang cute!
The Drop found its voice through from friends like Steve Carell, Moby, and James Corden. And along the way, became a bit of a celebrity.
:60 "Meet The Drop"
(click to read)
Campaign of the Year
ThinkLA 2016 Awards
Chief Creative Officer: Sarah Anderson
Associate Creative Directors: Alex Delyle & Danielle Hull
Art Directors: Lauren Albee & Amy Wilk
Copywriter: Blakeley Jones