People already know about HauteLook. But they don't know how to pronounce the flash sale site's name. Instead of shying away from that — we owned it — in a cheeky spot that doubles as a seriously haute (or is it "hot") pronunciation guide.

:30 "Hot Look"


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Associate Creative Directors: Alex Delyle & Danielle Hull

Producer: Matteo Mosterts

Art Director: Amy Wilk

Copywriter: Blakeley Jones

Director: Bridget Palardy