Wallis Annenberg PetSpace

To launch Annenberg PetSpace, a first-of-its-kind pet adoption and community center in LA, we built the infrastructure of the brand from scratch—crafting the identity, voice, and 360 creative platform. The launch effort included a dozen a location-specific billboards, radio spots, digital, social, a five-part documentary series called The Unbreakable Bond, and an intuitive digital hub via a website that allows guests to seamlessly customize their experience at the space in real time.

The Unbreakable Bond Documentary Series

The Unbreakable Bond: Kionte & Koja

The Unbreakable Bond: Jonathan & Vinnie

The Unbreakable Bond: Jazmin & Adam

The Unbreakable Bond: Kira & Grace

The Unbreakable Bond: Debra Jo & Emma Zen

Location-Specific Out-of-Home

Press

(click to read)

Web

Chief Creative Officer: Grant Holland

Executive Director of Brand: Andrew Krensky

Brand Manager: Brynn Wagner

Producer: Forrest Holt

Art Director: Kate Eglen

Copywriter: Blakeley Jones

Director: Duncan Wolfe